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ITB Berlin Initiative

02 Nov
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The Berlin ITB Initiative is one of the ongoing projects managed by Transboundary joint Secretariat (TJS), which aims to promote the protected areas of the Southern Caucasus countries as sustainable ecotourism destinations. The Initiative prepares promotional brochures and image films that will be distributed via prominent channels to tour operators and tourists. Participation of protected areas managing agencies in the country booths on ITB Berlin will be a major component to distribute the informational materials and to promote protected areas as sustainable tourism destinations.

The Second Regional Workshop in the frame of the ITB Berlin Initiative was held on 30th of October, 2012 in Sheraton Metekhi Palace,Tbilisi. At the workshop the draft layouts and structure of the country brochures, photos, logos, contact details, and distribution channels were discussed.